Understanding what corporate media is and does, is an essential part of breaking your mind out of the matrix of control and really being able to think for yourself.

For many people this is difficult if not impossible. Assumptions which are held as truths for decades are extremely difficult to break down even in light of overwhelming evidence.

On the bare face of it a corporation exists to make money, nothing more, so why people would expect them to have any legal or moral duty to inform is rather odd. However in addition to the lack of motivation to educate and inform there is the coercion of commerce, the profiteering, which shapes the output of the media corporations.

The media, especially tabloid media and moving picture media (television and film) are all pervasive and all powerful at controlling the mental attitudes of the masses. This is why You Tube is so popular, so useful and so potentially dangerous.

This is something similar to the way the illusion of fierce competition in washing powder detergent is created, where great numbers of manufacturers appear to be at war over who makes the whitest whites, and keeps the colours bright, yet many are brands supplied by the same corporations. Hard working mothers stand in supermarket aisles spending time choosing the best deal, or the best value powder and thinking they are making an influential consumer decision, almost empowering them. How many times do you hear people brag about getting 2 for 1 or the price of this and that as though it were some moral victory and they had proven their cunning and intelligence. Most of the time it is sheer illusion, the manufacturers know what you will buy, why you will buy it and when. Mostly what you think of as being free choice is an illusion.

The media provide the illusion that they are reporting on important issues and that they tell the truth, whereas the proven fact is that the majority of the time they distract people with meaningless tripe and don't even report the real important facts and events that take place.

This blackout of information makes most people simply deny themselves a world of knowledge as they will not contemplate anything as being true unless it has been in mainstream media, not realising their stupidity as most of this media is there to make money, not to inform. The media only makes money if rich corporate interests use them for advertising. Product placement is now common knowledge, where a company pays for its product to be displayed deliberately in a movie, tobacco companies were prolific with this, not only with on screen smoking but many films from the 40's through to the 80's contained close ups of ashtrays, cigarette butts and cigarette packets. This was deliberate product placement. It is now being reported in many countries that the governments themselves are using fictional sitcoms, cartoons and other non informative media to place not just products but messages that encourage support of specific policies.

Hitler's Nazi nation and the communist USSR knew all too well the use of the moving picture as a propaganda tool, and they controlled what was shown, to whom it was shown, and when.

The truth about corporate media is that the vast majority of television channels and newspapers throughout the world are controlled by a very small number of people, and all of them have direct interests and connections to banking and finance. Once you accept that these people are not saints it is only logicial to conclude that they would use their positions to manufacture wealth and power for themselves and their cohorts and not you, the common man.

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